Highly skilled insights strategy leader, adept at accelerating creativity with deep and pointed people insights. A builder of teams and practices, leveraging a masochistic aptitude for making things happen. Currently working to build the future we want to see: fewer biases, more humanity.
The greatest compliment I’ve ever received from a colleague was being described as a constructive contrarian. Questioning the status quo stems from a deep and legitimate desire to understand why: How did we get here, what are we missing, where could we go? Being grounded and deliberate means that you no longer rest on how things have been done. When you start from this open space, what’s possible starts to unfold. It’s a starting point for getting creative.
The idea of bricolage – being creative with what’s at hand to make things happen – is something that inspires much of my work. In my time as an Executive Director in Strategy and Insights at VMLY&R, the mission and materials have varied, but the ethos has always been the same. We could be talking data, insights, teams, resources – we usually have limitations, obstacles, and a healthy dose of chaos. This is where the magic happens.
Turning ambiguity into opportunity is a part of the everyday work, and a big part of scaling the team. We were a global company of 3,000 when I started, I was a team of 1. I saw a need for better integration of people insights and more creative ways of getting there quickly. During the last 6 years, the company grew to 13,000 and my team grew to 30.
It's a team of the smartest, most delightful people that I’ve worked with in my career. They’re the kind of people who bring energy and momentum to their work and you feel it in every interaction. They set the bar high and make it happen.
We’re currently working to build the future we want to see: fewer biases, more humanity.
-
I could always count on you to not be afraid to go against the grain and find a refreshingly alternative viewpoint from the norm.
-
If I could choose one partner in crime on most of my projects, it would be Carrie. I don’t know how she does it, but she’s completely accommodating on one hand and constructively contrarian on the other, making her an unbelievably great ally to get to the best, most human work possible.
-
Calm Authority: Carrie brings a sense of calm to chaos, to a client-cluster of marketers, management, ad people, and rookie underlings, all shouting their competing interpretations and expectations of the research.
clients
The breadth and depth of client engagements has provided endless material for exploration — from deep dives on laughter to pro painting estimation and electric vehicles of the future.
-
Intel
Microsoft
Google
Dell
T-Mobile
Optimum Altice
Amazon
Tableau
IBM
-
ADT
Lutron
Reckitt-Benkiser
Sherwin-Williams
United Rentals
Whirlpool
-
American Express
Booz Allen Hamilton
Liberty Mutual
Progressive
Union Bank
Wells Fargo
-
Ford
Harley-Davidson
Mazda
-
Navy
4As
Advertising Research Foundation (ARF)
Cerebral Palsy Foundation
Science City
-
Miami Tourism
Port Authority
Ticketmaster
-
Circle K
Dick’s Sporting Goods
Irving Oil
Lidl
Nordstrom
Phillips 66
QuikTrip
Sam’s Club
Supervalu
-
Pizza Hut
Wendy’s
-
Fruit of the Loom
Lee Jeans
New Balance
The North Face
-
Bai
Butterball
Campbell's
Coca-Cola
Diet Pepsi
Driscoll’s
Funyuns
Good Pop
Hill’s Pet Nutrition
Jim Beam
Lavazza
Light & Fit
Lipton
Milk Bone
Mountain Dew
Pepperidge Farm
Quaker Oats
Russell Stover
Smuckers
Starbucks
Talenti
Tostitos
Tropicana
-
Advil
Bayer
Boehringer-Ingelheim
Colgate
Depend
Dove Hair Care
Eliquis
Evulsheld
Genentech
Huggies
Jardiance
Johnson & Johnson
Keytruda
Kimberly-Clark Corporate
Kleenex
LifeScan
Novartis
Oticon
Pedialyte
Pfizer
Poise
Sanofi
Tekturna
U by Kotex
VIVA
Xarelto