Highly skilled insights strategy leader, adept at accelerating creativity with deep and pointed people insights. A builder of teams and practices, leveraging a masochistic aptitude for making things happen. Currently working to build the future we want to see: fewer biases, more humanity.

The greatest compliment I’ve ever received from a colleague was being described as a constructive contrarian. Questioning the status quo stems from a deep and legitimate desire to understand why: How did we get here, what are we missing, where could we go? Being grounded and deliberate means that you no longer rest on how things have been done. When you start from this open space, what’s possible starts to unfold. It’s a starting point for getting creative.

The idea of bricolage – being creative with what’s at hand to make things happen – is something that inspires much of my work. In my time as an Executive Director in Strategy and Insights at VMLY&R, the mission and materials have varied, but the ethos has always been the same. We could be talking data, insights, teams, resources – we usually have limitations, obstacles, and a healthy dose of chaos. This is where the magic happens.

Turning ambiguity into opportunity is a part of the everyday work, and a big part of scaling the team. We were a global company of 3,000 when I started, I was a team of 1. I saw a need for better integration of people insights and more creative ways of getting there quickly. During the last 6 years, the company grew to 13,000 and my team grew to 30.

It's a team of the smartest, most delightful people that I’ve worked with in my career. They’re the kind of people who bring energy and momentum to their work and you feel it in every interaction. They set the bar high and make it happen.

We’re currently working to build the future we want to see: fewer biases, more humanity.

  • I could always count on you to not be afraid to go against the grain and find a refreshingly alternative viewpoint from the norm.

  • If I could choose one partner in crime on most of my projects, it would be Carrie. I don’t know how she does it, but she’s completely accommodating on one hand and constructively contrarian on the other, making her an unbelievably great ally to get to the best, most human work possible.

  • Calm Authority: Carrie brings a sense of calm to chaos, to a client-cluster of marketers, management, ad people, and rookie underlings, all shouting their competing interpretations and expectations of the research.

clients

The breadth and depth of client engagements has provided endless material for exploration — from deep dives on laughter to pro painting estimation and electric vehicles of the future.

  • Intel

    Microsoft

    Google

    Dell

    T-Mobile

    Optimum Altice

    Amazon

    Tableau

    IBM

  • ADT

    Lutron

    Reckitt-Benkiser

    Sherwin-Williams

    United Rentals

    Whirlpool

  • American Express

    Booz Allen Hamilton

    Liberty Mutual

    Progressive

    Union Bank

    Wells Fargo

  • Ford

    Harley-Davidson

    Mazda

  • Navy

    4As

    Advertising Research Foundation (ARF)

    Cerebral Palsy Foundation

    Science City

  • Miami Tourism

    Port Authority

    Ticketmaster

  • Circle K

    Dick’s Sporting Goods

    Irving Oil

    Lidl

    Nordstrom

    Phillips 66

    QuikTrip

    Sam’s Club

    Supervalu

  • Pizza Hut

    Wendy’s

  • Fruit of the Loom

    Lee Jeans

    New Balance

    The North Face

  • Bai

    Butterball

    Campbell's

    Coca-Cola

    Diet Pepsi

    Driscoll’s

    Funyuns

    Good Pop

    Hill’s Pet Nutrition

    Jim Beam

    Lavazza

    Light & Fit

    Lipton

    Milk Bone

    Mountain Dew

    Pepperidge Farm

    Quaker Oats

    Russell Stover

    Smuckers

    Starbucks

    Talenti

    Tostitos

    Tropicana

  • Advil

    Bayer

    Boehringer-Ingelheim

    Colgate

    Depend

    Dove Hair Care

    Eliquis

    Evulsheld

    Genentech

    Huggies

    Jardiance

    Johnson & Johnson

    Keytruda

    Kimberly-Clark Corporate

    Kleenex

    LifeScan

    Novartis

    Oticon

    Pedialyte

    Pfizer

    Poise

    Sanofi

    Tekturna

    U by Kotex

    VIVA

    Xarelto