In the news…
I’ve spent my career working on some of the world’s largest brands on topics that vary so widely that it makes my brain spin. The vastness is part of what’s kept me in it for so long – I’m driven by a sense of curiosity (the world seems to be endless in that regard) and I adore seeing ideas come to life.
The research strategy group that has emerged at VMLY&R is something I’m most proud of in my career. Our mission is to spark curiosity throughout the organization — pushing us all to uncover new opportunities, understand different perspectives, see things in a new light. I’ve had the privilege of doing that with a team of the nicest, smartest people that I’ve ever worked with.
Here are a few things that we’ve put out into the world.
Publications + Engagements
Strategic Communication and the Quest for Creativity
Co-Chair of Creative Effectiveness Conference
Jury Member for David Ogilvy Awards
The Connection Imperative: How Brands Can Bring Us Together Amid Polycrisis
Gen Z Contradictions That Will Shape Our Future
Moving Forward From the Abyss - What’s Next
Good Grief: How Companies Can Help Us Reckon With the Ambiguous Losses of the Last Few Years
Little Black Book (LBB) // 2022
Inclusive Innovation Workshop
Continuous Curiosity
Studio Spotlights with Marketing Ethnic Faculty Association (MEFA) // 2022
Smart + Scrappy: The Research Hustle to Making Work That Matters
Guest Lecturer at Boston University, Louisiana State University, Rutgers University, University of Missouri at Kansas City, Columbia University
2017-Present
Team Spotlights
Panasonic Reveals AI Family Well-being Coach at CES
Innovation by Design Award
VMLY&R Recognized Among Top Strategy Consulting Practices
Big Wins at ARF Awards
Navy Recruitment Campaign Targets Gen Zers Who Think They’ll Never Enlist
Adaptive Logos
Pass the Jam: Create for Change // 2022
VMLY&R and OPMG Top Forrester’s Creative and Content Marketing Report
Dear Black Talent
Sampling Error: The Distorted Reality of Research
Blueprint for Belonging
VMLY&R Wins Grand Ogilvy at ARF Awards
Agency Publications
Gen Z Paradoxes Website, Gen Z Paradoxes Report // 2023
Blueprint for Belonging V.2 // 2023
Inclusive Innovation Studio Sessions // 2022
Setbacks & Silver Linings: The Gen Z Pandemic Experience // 2021
An American Awakening: The Racial Justice Movement // 2020